Develop a brand for “Miilk,” an up-and-coming dairy company. Client wanted something energetic and fresh that was very distinct from their competitors. They sought something that would “leap right off the shelves,” which lead me to the conceptual idea of motion, energy, and funky-fresh fun.
The brand’s primary market is young adults, those who are on the go and concerned with getting the freshest, highest-quality organic milk.
Glass bottle packaging was a key element. Beyond the shelves, the brand needed to be displayed across several media, including a website, mobile app, and physical deliverables. A teaser ad was created to build interest. The brand also needed to function on the corporate side, and was shown on stationary, envelopes, and a contact card.