Create a brand of bath and body products based around “loud.” When paired with the target audience, I was lead to the idea of comic books and pulp-style imagery.
Boys ages 13 to 16. The brand had to be mature and exciting enough to still capture the interest of the upper end of the spectrum, but also playful enough to engage the younger audience.
Four items, of which two had to be boxes. Ultimately, I chose shampoo, body wash, bar soap, and boxed deodorant to build the brand. Final products had to be delivered in a conceptually related container.